Connecting Hearts: A New Website to Drive HeartKids’ Volunteer and Donor Contribution
Digital Designer
Ardent
With new features and smarter development, HeartKids has improved its website, making it easier for volunteers and donors to connect and contribute.
Increase in engagement time per session
%
Increase in engaged session per active user
%
Increase in organic traffic YoY
%
The Business
HeartKids is Australia’s only not-for-profit organisation solely dedicated to supporting those affected by Childhood Onset Heart Disease (CoHD). The organisation provides a range of essential services, including in-hospital support, psychological services, transitional care, and family advocacy.
As champions of the heart, HeartKids is on a mission to positively impact the lives of children, teenagers, and adults with congenital or childhood-acquired heart diseases, engaging a broad audience that includes donors, volunteers, and families looking for tailored support.
The Challenge
HeartKids recognised the need to enhance its online presence with a refreshed, user-friendly website designed to further its mission and foster meaningful community connections. The previous website was difficult to navigate and lacked critical features to support effective engagement, donations, and access to resources.
Ardent’s brief was to create a seamless experience for unique user groups—families, supporters, and volunteers—and provide intuitive access to information, a streamlined donation process, event registration, and a comprehensive resource library. Accessible design alongside an effective SEO strategy a were vital to broaden HeartKids’ reach and improve overall user experience.
Our Process
Our partnership with HeartKids was a multi-faceted journey, evolving from foundational user research and creative design to content development, SEO optimisation, and comprehensive web development. The project demanded a cohesive creative overhaul to shape a dynamic, accessible, and impactful online presence.
- Comprehensive Audit and UX Research
- Creative Vision and User-Centred Design
- Content and SEO Optimisation
- Seamless Development and Quality Control
To support HeartKids’ community-building efforts, we developed several key features:
- Resource Library: A structured, categorised resource library was built to give users access to essential audio, video, and written content.
- Donation System: We implemented a streamlined donation process with multiple payment options.
- Events and Campaigns: Integrated a seamless registration and ticketing system.
- E-commerce Shop: Developed an online shop with a user-friendly interface to enable supporters to easily purchase HeartKids merchandise.
The Impact
The website redesign has significantly transformed HeartKids’ digital engagement and user experience:
- Streamlined Donation Pathway: The new donation system simplified the contribution process, enhancing the donor journey.
- Enhanced User Engagement: Key performance improvements included better navigation, more relevant search results, and a well-structured resource library.
- Positive Audience Feedback: HeartKids has received highly positive feedback from their community, recognising the improved accessibility and functionality of the site.
- Extended Digital Strategy: The success of this project has encouraged HeartKids to expand their digital initiatives, leveraging the improved infrastructure for future campaigns and engagement opportunities.
Through this collaborative project, Ardent successfully modernised HeartKids’ digital presence, enabling the organisation to further its mission of supporting the CoHD community.