Meet the Crew
The team behind the dream fuels our success with their dedication, creativity, and hard work, making our vision a reality and achieving extraordinary outcomes.
Danny is the Managing Director at Ardent. He has a passion for innovative marketing solutions that transform brands. With decades of mainstream media experience he is an accomplished leader. On weekends you’ll find Danny enjoying time with his three kids, surfing, following the Dragons and having a beer.
Danny Massa
Managing Director
Elouise is the Chief Operating Officer at Ardent. She has over 15 years’ experience working across the media and communications sector. She is a skilled leader of the Ardent team providing strategic advice to Management and Boards across Australia. She has three young children, loves pilates, and gourmet food.
Elouise Massa
Chief Operating Officer
Ardent’s Creative Director – Les Hallack, brings 25+ years of crafting bold, design-led brand experiences. Known for turning ideas into scroll-stopping visuals that hit hard and resonate, he leads teams that deliver smart, striking content across every platform—creative that doesn’t just look good, it works.
Les Hallack
Creative Director
Shannon is the PR & Communications Director at Ardent. She has extensive experience in media relations and strategic brand storytelling and is enthusiastic about driving impactful PR campaigns. On the weekends you’ll find her catching up with friends, flexing her floristry skills and walking her fur-baby, Louie.
Shannon Muscolino
PR & Communications Account Director
Jorge is the Head of Digital at Ardent. He has a deep understanding of the digital environment and data analysis. He is passionate about taking on new challenges and driving client strategy. On weekends you’ll find Jorge with friends or behind the decks practicing his DJ skills.
Jorge Garrido Diez
Head of Digital
Eli is the SEO Director at Ardent. She is a results-driven digital guru with a logical approach to master plans and big-picture SEO strategies. She has a wealth of experience in the industry, and is always looking for ways to improve her clients’ online presence and drive more traffic to their websites. If she’s not talking about her cats, she’s sharing her snacks with the Ardent office!
Elisenda Picart Valls
SEO Director
Dom is the Digital Performance Director at Ardent. He has a strong background in paid media analytics and a keen interest in consumer behaviour. He’s a self-confessed football fanatic, and grew up playing football in Venezuela, even representing the national under 17’s team!
Domenico Marcoccia
Digital Performance Director
Patricio is the Paid Social Manager at Ardent. With over 4 years of expertise in driving 6-7-figure revenue growth for e-commerce brands, Pato is Ardent’s expert in high-impact paid social strategies. He shares a true passion for analysing data and optimising ads. When not on the tools, you’ll find him enjoying outdoor activities with his family or dedicating time to his true hobby – fly fishing!
Patricio Churruarin
Paid Social Manager
Aida is a Digital Account Manager at Ardent. She has a background in offline advertising and brings her valued experience into the paid media team and is carving out a niche in social and programmatic advertising. She has an undeniable sweet tooth and her go-to flavour is chocolate. Although she loves all things cats, her favourite feline is her kitty, Lucy!
Aida Rahim
Digital Account Manager
Jason Wei
SEO Account Manager
Adrian Wang
Digital Designer
Ram Shankar Ale Magar
Web Developer
Himanshu Sukhwani
Digital Account Manager
Sarah is the PR Account Executive at Ardent. She is passionate about bringing brands to life through storytelling and media strategy. She thrives on building strong relationships and securing meaningful coverage that makes an impact. Outside of work, you’ll find Sarah running along Bondi’s coastline at sunrise, squeezing in a pilates session, or hunting down Sydney’s best eats – always up for a post-run pastry!
Sarah Finn
PR Account Executive
Anastasia Kychygina
Media Executive