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Privacy Policy

Last updated: 17/9/2025

Ardent Communications (“we”, “us”, “our”) is committed to protecting the privacy of visitors to our website https://ardentcom.com.au/ (“Site”) and clients. This Privacy Policy describes how we collect, use, store, disclose and protect your personal information, in compliance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), as well as other applicable laws in New South Wales (NSW), Australia.

1. Who We Are

Ardent Communications
Address: Level 6, 44 Miller St, North Sydney, NSW 2060, Australia Ardent Communications
Email: info@ardentcom.com.au
ABN: 99 614 096 472

2. What Information We Collect

We collect different types of information depending on how you interact with us. This includes:

  • Personal identity & contact data
    e.g. your name, email address, phone number, mailing address when you fill in forms, request services, sign up to newsletters, or otherwise contact us.
  • Professional or business information
    if you are a client or potential client — e.g. company name, role/title, organisation details, billing information.
  • Usage, technical & analytics data
    such as your IP address; browser type and version; operating system; referral source; device identifiers; pages visited; time spent; actions taken on the site. We may collect this via cookies, log files, Google Analytics (or similar tools).
  • Communications
    any correspondence between you and us (email, contact forms) including your messages if you send them.

3. How We Use Your Information

We use your personal information for purposes including:

  • To provide and deliver our services, including responding to enquiries, proposals, consulting work, campaign execution.
  • To communicate with you, send updates, marketing or promotional content if you’ve opted in.
  • To manage our business: invoicing, payments, administration.
  • To improve our Site: analysing usage, diagnosing technical issues, enhancing user experience.
  • To comply with legal obligations, regulations, or legitimate business purposes.

4. Cookies, Tracking & Similar Technologies

  • We use cookies and similar tools to collect usage/behaviour data, help our site function properly, remember preferences, and support analytics.
  • We may use third-party analytics services (e.g. Google Analytics), advertising tools, possibly social media pixel tracking, to understand and improve traffic, measure campaign performance.
  • You may disable or block cookies via your browser, though doing so may affect site functionality or experience.

5. Disclosure of Your Information

We will not sell or lease your personal information. However, we may share your information in the following circumstances:

  • With service providers who assist us in operating our Site and delivering services (hosting providers, email service, analytics providers, ad networks).
  • With third parties where required by law (subpoena, court order, regulatory authorities).
  • If there is a business restructure, merger, or sale, then the information may be transferred as part of that process (with appropriate protections).
  • With your consent or direction.

6. Data Storage & Security

  • We will take reasonable steps to protect your personal information from misuse, interference, loss, or unauthorised access, modification or disclosure. This includes using secure servers, encryption where appropriate, internal access controls.
  • Retention periods will be reasonable and in line with relevant legislation. We’ll only keep your personal information as long as necessary for the purposes for which it was collected.

7. Overseas Transfers

If we transfer your personal information to overseas recipients (e.g. servers, cloud services, service providers based outside Australia), we will take reasonable steps to ensure that those recipients handle your data in a manner consistent with Australian privacy laws (the APPs).

8. Your Rights

You have certain rights in relation to your personal data, including:

  • Access: to see what personal data we hold about you.
  • Correction: to ask for your personal data to be corrected if inaccurate or out of date.
  • Deletion: under some circumstances, to request deletion of your personal data.
  • Opt-out: from marketing communications.

To exercise these rights, please contact us using the details below. We may require proof of identity before fulfilling certain requests.

9. Retention of Information

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, to comply with legal obligations, resolve disputes, enforce our agreements, or as otherwise required. If you ask us to delete your data and there is no legal reason to retain it, we will do so.

10. Children’s Privacy

Our Site is not directed to children under 16. We do not knowingly collect personal information from persons under 16 without parental or guardian consent. If we become aware that we have collected personal data from a child under 16 without appropriate consent, we will take steps to delete that information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date. Material changes will be communicated in a noticeable way (e.g. via our site or direct notices where appropriate).

12. Contact Us

If you have any questions, concerns, or wish to exercise your rights, please contact:

Privacy Officer
Ardent Communications
Level 6, 44 Miller St, North Sydney, NSW 2060
Email: info@ardentcom.com.au
Phone: 0424 474 081